28 February 2018

World War One Centenary commemorative campaign 'There But Not There' launches

Today, a unique commemorative campaign honouring the sacrifices made by ex-service personnel of the First World War has launched as we approach the centenary of the conflicts end this year. 

Royal British Legion Industries is proud to support the 2018 Armistice Project, There But Not There, which aims to educate all generations, particularly today’s younger generation, born nearly 100 years after the outbreak of WW1, to understand what led to the deaths of 888,246 British and Commonwealth men.

The campaign will see dignified, seated silhouettes up and down the country wherever a roll of honour takes place in order to take names written off memorial walls and put back into communities' psyches, through installing dignified physical and thought-provoking figures. 

In order to support the project, RBLI is producing smaller model Tommies’ through its on-site social enterprise Britain's Bravest manufacturing Company which employs more than 100 people - 70% of whom are either ex-service personnel, have a physical or mental disability, or both. 

All profits made from these models, which were built by veterans such as those pictured above, will go directly to a group of mental health and armed forces charities, all of which are supporting the campaign throughout the year: Help For Heroes, The Royal Foundation, Heads Together, Combat Stress, Walking With The Wounded, The Commonweatlh War Grave Foundation and Project Equinox

There But Not There also aims to help heal those suffering from the hidden wounds of post-traumatic stress disorder and other lasting legacies of combat, by raising funds for our beneficiary charities.

The project is the inaugural project from the charity 'Remembered', marking 100 years since the end of the First World War through art installations around the UK.

In order to support this project and the military and mental health charities listed above, visit HERE to purchase your individual Tommy model, built by brave ex-service personnel.